Based in the heart of Soho NYC, 3x1 was founded by Scott Morrison, Josefina Hellsten and Yan Liang in 2011.Bespoke, handmade, almost a thousands different finest denim fabrics  from Japan or Italy, a perfect second-skin fit: these are the core values of the brand.Cropped, fringed and distressed details rule the collection of this season. Denim becomes a one-of-a-kind experience designed just for you.

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