Gosha Rubchinskiy, like his clothes, is a slave to nostalgia and still styles hilmself like a 1990s Muscovite. His clothes are tricky, gently oversize, surprising: he is the hottest designer in menswear.
Gosha logo – his name in Cyrillic – has become fashion’s symbol for a youth that defines itself by its rejection of consumerism. To the Russian designer is important to “make fashion more accessible to kids like him”.
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