MSGM is a fashion brand born in 2009 and founded by Massimo Giorgetti in partnership with Paoloni group. Interpreting the latest trends in a multicolored and artsy dimension, MSGM style is free,immediate and cutting-edge.“Never look back, it’s alla head” is the brand mission. Colors,patterns, details, shapes: this is MSGM. Four words, four letters, one loud and clear message symbol of pure energy.